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My experiences with situations like this is that 95% of the time its better to let them know they may have made a mistake and give it back.
Honesty and good deeds have a way of coming back around and often the future benefits far out weigh gain of the mistake. I don't know you so I don't know if you have your own paysite or just push other sites but think about the business difference between a group of people that trust you and a group of people that don't. Word of your actions (both good and bad) have a way of getting around.
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