Quote:
Originally Posted by KlenTelaris
There is no better, as it depend on multiple criteria-
CPC if you dont want a hassle with optimizing banners and less source blacklisting, CPM if you want maximum of traffic but it require much more optimization.
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CPC is not a hassle with optimization???
who teached you that?
CPC needs even more optimization because a CPC buyer is doing real advertising and a CPM buyer tries to get as much as possible clicks out of 1000 impressions to have a bigger chance to find a buyer in this mass.
try such a banner on CPC and you will only lose money.
CPM was easier as long as you can buy CPM for peanuts and get a lot of clicks. so in fact nothing else as to redirect a lot of users and one will buy.
but since the new chrome rules things have changed a lot.
sites what are using this blinkblink and fake stuff will get blocked sooner or later and an impression what can not be seen can not be clicked.
what happens if the CTR goes down from 3% to 0,5% is just a simple math it will either kill the CPM (and with it the publisher) or it kills the advertiser.
successful advertising does not start with CPC or CPM - it starts with HOW GOOD everyone in this game understands that this biz lives from the result at the end. and this result should make a winner out of everybody who is involved.