Quote:
Originally Posted by KlenTelaris
Yes, because with CPC you dont need to bother with banner CTR.
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again false.
i personally don´t know any CPC network where CTR is not an issue.
btw: this problem is resolved since google started adwords and invented the yield algorithm and this is already 17 years ago.
even mixed networks (or google´s adsense) that offers you CPC or CPM are calculating based on yield.
CPC is just forcing an advertiser to know about advertising. there is nothing wrong with that because as more professional an advertiser is as better is the final result. as better the final result is as more he is able to pay. as more an advertiser can pay as better is the income from the publisher.
if you look at the CPM prices of the last 15 years you see a constant decrease what is a result of unprofessional advertising based on performance. performance means nothing else than MASS.
I know a lot of advertisers who could live even with 1:500 SOI conversions in CPM because the single click out of it was still so cheap that it is even for an amateur hard to lose.
imagine such a conversion rate when you have to pay 7 tor 10 cent for a single click.
so the answer of the entry question "what converts better?" is CPC MUST convert better because the single click costs a lot more.
but it means that you have to be a professional advertiser to make it profitable.
and this is nothing bad because with professional sellers there will be more money in the pot that can be shared between all who are part of it.