Quote:
Originally Posted by NewNick
Most ?
Most traffic sellers want to sell you an impression - wtf is an impression anyway ?
Hey we showed your ad to a 1000 people ! No one clicked, your ad was shit.
Fucking bullshit.
CPM is the biggest scam ever. Completely impossible to verify anything the traffic seller tells you.
CPC you at least have some level of verification.
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the reason why there is something like CPM has a history.
in the start of the internet i have not seen any CPMs around in porn. everything was sold on CPC and the conversion rates have been HUGE (because we had only rich clients who could afford to have internet).
when internet became cheaper we faced another group of buyers. as more new internet users we got as poorer they have been.
many advertisers tried to prevent an unnecessary click by writing a price on the banners what decreased the CTR again.
i remember that we sold a click in 1998 between 0,15 and 0,25 US. and til 2003 the prices dropped to 0,02 US and lower.
that was the time when CPM was born because publishers did not want to serve impressions on bad clicked banners and only get paid for the click.
CPM could swap over from mainstream because in mainstream mostly agencies have been responsable for the campaigns - and this kind of campaigns had a very other
background. there were even banners sold what you could not click at all because they were just part of an image campaign.
these traditional agencies had no experience and no idea how to work with CPC because they were used to work with CPM.
for publishers CPM was a way to balance decreasing prices because everytime the price dropped they just added one adspot more on the page what leads us to all those nonsense bannerfarms .
one adspot more made more competition for the other ads and prices dropped again.
today you have 2 types of publishers around:
type 1: does not care how many ads are on this site and that many users will leave his page because of many HIGHCLICKED fakeads.
type 2: sees the value in this "leaving by click user" and IF he leaves it should not be for
cheap. this publishers want to hold their users and are not interested in high CTR but a high price for the leaving user. they also know that a returning customer will bring a lot more money over the time and if he can see the difference between content and ad he will only click when he is interested in a product. advertising on a site with many returning customers brings also another advantage for the advertisers what is called "TRUST IN RECOMMENDATION"
so CPM and CPC have 2 totally different philosophies and need 2 different kind of skills to make profit.