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Old 04-12-2018, 11:55 AM  
wankawonk
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Join Date: Aug 2015
Posts: 1,017
It sounds like you want to buy traffic.

Best sources for adult are trafficjunky (pornhub), exoclick (almost every adult site), trafficfactory (xvideos), and trafficstars (xhamster). They have many ad formats, including banners and popunders. If you want the most dirt-cheap traffic possible you can buy remnant skimmed and pop traffic from trafficshop, but it probably won't convert.

If you're really serious about this, you probably need to start thinking like a media buyer/affiliate marketer. Get conversion tracking set up and start split-testing creatives and landers. Use conversion tracking to find the best traffic sources, zones, and segments; cut the bad ones, keep the good ones. Set up retargeting: You should be flooding all your abandoned join submits with banners and pops on every network possible.

Problem is, media buyers mostly aren't bothering with adult paysites anymore. How many banners do you actually see for paysites that aren't Mindgeek-owned? Very few. They don't convert as well as scamming people with antivirus/dating/dick-pill offers. It will be very hard to achieve a positive ROI.

Potentially you could get onto an affiliate network like CrakRevenue, but I doubt it would be effective. Media-buying affiliates would ignore your offer for the reasons in the previous paragraph. A few webmasters and social-network focused affiliates might give you a chance.

In my opinion, the best way for a paysite to advertise in 2018 is to get into the partner content programs on the big 3 tubes. Add lots of your highest-quality content and point the "sponsored" links they give you at the most optimized, split-tested landers possible. Potentially you could game the big tubes' ranking algorithms by sending popunders to your own videos on the big tubes.

Final thought: You'll notice that Mindgeek isn't bothering with brand marketing on their paysite banners; their banners are optimized purely for clicks, and do not say "brazzers" or "reality kings". I find this very interesting.
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