Quote:
Originally Posted by BigFurry
I have paid more than 1 year's profit for free sites when it was right. It all depends on the specific site really. Can it generate that on autopilot? Is there someone who can do the work? What are the risks?
In the end, all you can do is put it up for sale, and see what buyers are willing to offer. You could always choose to not sell in the end :-)
|
I think this is true. For me, it would be looking at the traffic sources as much as the revenues. Too many times I have seen sites for sale, and half the traffic sources were from the seller, which propped up the traffic and hence the revenues. Buy the site, and that goes away.
I'd look at the SEO and SE traffic for sure, and make sure nothing shady, but knowing that SE traffic in adult is a wild ride these days, not make my purchase based on that.
If I felt the sites were not being propped up, and legit, I'd go higher than 12x for the right fit/site.
I haven't done much in mainstream for a long time. Any good marketplaces for selling legit, quality sites these days?