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As you said, it's usually not viable to sell a consistently earning website for 6x or even 12x. The reason for this is because there is alot of shady things going on in the adult biz and you don't want to pay 24x for a site that loses its revenue in the 3rd month.
Most of the buyers here are either skeptical or just want to make easy profits by underpaying for sites.
With that being said. There is alot of factors to be considered when buying an affiliate site. Is the af program rev share? This would be a big factor because you could be making most of your revenue from a few leads that you made years ago and this shouldn't be considered in the monthly revenue because the new owner will not get paid from previous leads. For example:i have a cam affiliate site that makes 5k/month but 4k comes from 20users that make consistent purchases every month. Now if I told the buyer that I made 5k a month, he would perceive this to mean that he will be making 5k a month when he buys the site... But I will not hand over my affiliate account so that would be misleading. Hope you get my point.
The smart choice for me in this situation is to keep the site.
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