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The worst thing I hate hearing from someone selling their site is "It has the POTENTIAL to make $xx,xxx" or "i used to make $xxxx, you can EASILY get it back to that revenue".
I usually just discard those sellers right away because those sellers are living in a dream world with their "potential" or past revenue value of their sites. What matters is what it's pulling in now, not what it pulled last year or 2 years ago or someone's pipedream about what their site could make.
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