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How do some businesses just seem to get customers so easily.
For the purpose of this post, I am going to talk about coffee shops but it could be a new bar etc.
In my town, there are a lot of coffee shops both independent and chains. A new Costa has opened up and it's always busy. There are at least 5 others on the same street.
Where did these customers come from? Have they defected from another coffee shop?
Are all coffee shop drinkers spur of the moment and don't just go to one?
Do other business notice a drop in revenue when a new coffee shop opens across the street?
Personally I might go to a coffee shop once a year. I find the prices extortionate.
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