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I think part of its success is having the current age most marketable/ well known athlete in the world, LeBron James as a % owner of Blaze. As well as Patrick Schwarzenegger, the son of Arnold as another % owner makes for great marketing a new product to the new and old consumers clamoring for innovation in the fast casual pizza space (not pizza hut, dominoes, papa johns, etc..).. It was great timing, infusion of cash, and marketing which has made this franchise one of the fastest growing in the US.
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