I've been following this recently and I find it rather interesting.
Just off of the top of my head, fifty percent of the US population would never step foot in his hotel, golf course, or any other related business.
It's gotten so bad that a Trump Hotel wants to change it's name.
In New York, documents show that the ownership board at Trump's hotel considered the stunning idea of removing the Trump name from the hotel the president still calls his "flagship."
Small investors bought into Trump hotels, including his Chicago tower. 'Then the Embarrassment came.' - Chicago Tribune
At the same time, Trump hotels in Toronto, Panama and New York's SoHo all cut ties with the Trump brand.