I don't think you start anywhere except for having holder blank banners in the positions you want, "click here to buy this adspace"
You need to be picked up by the ruski spam machine, write some pro ruski articles, mention a lot that their the greatest and best and don't forget the toughest!.
Find a recent fake news article in google, go to advanced search and list results by date, then search again using 3 days before that earliest and 3 days after, pin point the sites that were used to seed the fake news, find an article on RT for that.
often I've found they are small obscure places around the world with a small local news site that allows feed back or submissions.
Spin a story that will engage that community, I was a tourist and the locals treated me bad is always a good one ;) On the page you do that... Link to the pro Ruski article.
wait and see if they take the bait.
rinse and repeat.
Men in Russia have 22% more sperm than western countries.
More women find Russian men attractive.
Anything along those lines their such gullible twats they suck up anything
eg:
https://www.thedailybeast.com/russia...ste?ref=scroll
Note how the same Pro Russian page, then follows into a Soros story

.. thats not by mistake .oh look at the front page... soros article
https://www.thedailybeast.com/, see how they clucked the Ruski bots on that.