ilnjscb

– Progressive Activists: younger, highly engaged, secular, cosmopolitan, angry.
– Traditional Liberals: older, retired, open to compromise, rational, cautious.
– Passive Liberals: unhappy, insecure, distrustful, disillusioned.
– Politically Disengaged: young, low income, distrustful, detached, patriotic,
conspiratorial.
– Moderates: engaged, civic-minded, middle-of-the-road, pessimistic, Protestant.
– Traditional Conservatives: religious, middle class, patriotic, moralistic.
– Devoted Conservatives: white, retired, highly engaged, uncompromising,
patriotic.

I'm not sure that covers everyone, since I for instance don't fit in any of those, but those are the "tribes" they posit.

"I think most people, in reality, are in the middle. I just think it’s easier
now to be that loud person." — 30-year-old woman, Arizona, Politically Disengaged

she's got that right