Quote:
Originally Posted by plsureking
 at least half of my cms clients make more than that, but Paul doesn't believe anyone is making that much. i make a lot more than that. thommy likely makes a lot more than me.
no one has to make shit up to impress Paul.
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well at this point it comes to a split.
your CMS customers are not really webmasters they are product sellers.
if you talk about the "good old times" nearly 100% affiliates have been webmasters what were running websites and tried to promote something on that.
in the start that was ok because everybody started with the same knowledge. it was not a big deal to get search engine traffic and ALL users were rich because poor users didnīt have internet.
if you move now in such a "gold digger time", in which practically every idiot must collect the money only from the street, it comes to the following effect:
1. many come and want that too
2. the cake that can be distributed does not get bigger
3. a cake of the same size that is divided by more eaters results in smaller pieces
during this time the number of internet connections also exploded, but only because of the lower price. that means: poorer target groups were added while the number of "hungry cake lovers" grew at the same pace.
result: even smaller pieces.
In such a situation the competition begins in which one can only stand out by being better than others which is only possible through more work and more knowledge.
Here the chaff will separate from the wheat in which one out of 10 takes 10% of the other 9 away and doubles his result.
If this one out of 10 invests this additional income in even more knowledge and begins to outsource the things he is not so good at, he will take another half of the turnover from the other 9.
Within a short time the distribution will be distributed according to the Pareto principle (80/20).
The same fight now also takes place within the 20% group, so that in this group only 20% swim at the top.
This is not magic it is a natural market rule that this happens. and it happens EVERYWHERE.
In every industry of this world 20% of the market participants make 80% of the turnover and EVERY industry equipped with brains will not try to break this irrefutable rule but will try to enlarge the cake itself.
Airlines have done this by selling not only more tickets, but also hotels, rental cars and travel insurance. And that's not all - they earn gigantic sums with the address material of their customers.
Of course you can't adapt this 100% to the porn business, but if we assume that ALL our users spend a minimal fraction of their monthly budget on porn, you MUST realize that we're dealing with just ordinary consumers whose variety of interests is 10,000 times wider than on the consumption of porn.
Clearly an amateur mountaineer can be seen much more clearly when he visits a page for mountaineers. Also, he will convert there many times better than a user who, for example, on a weather page informs. BUT also the hobby mountaineer will visit the weather page and if necessary also a porno page on the among the mass of visitors the percentage of hobby mountaineers is small but as a number seen possibly even higher than on the mountaineer page. If only 0.1 % of a tube with 5 million visitors are interested in mountaineering on the day, this already results in 5000 interested mountaineers. There are surely not so many specialized side that can show that on the day.
Admittedly, the example with the mountaineer is now a very unrealistic one but it shows what I want to point out. Because there are a lot of mainstream topics which are not so special and already by the knowledge that 80% of our visitors are men they can be narrowed down.
At the moment we are still very far away from what can be done with it. But I have seen over the years that the share of such sales has risen from 0% to over 20% of the total and the growth continues. But that would only be the DIRECT sales - but it will actually only be really exciting in the INDIRECT segment.
I also see a large increase in advertising by the "product owners" in the area of such small amateur sites. Also here some have begun to count and recognized that they must evenly not only calculate with the membership contribution, if they just start to think.
Still 2 or 3 years ago it was unthinkable that such sides can pay at all the prices which result alone from the competition and demand. Someone who has a high margin will always buy the traffic away from the one with the small margin.
However, if these product sites succeed in increasing their margins through cross sales or other actions, then they are back in the race.
Some of my customers have doubled or tripled the expected cost per conversion in the last few years.
I'm happy, my publishers are happy and my customers are happy too. And that proves once again that the one who thinks further than others will always be the winner.
So it's understandable if Paul doesn't understand this, because in many cases he CAN't see it at all and on the other hand he doesn't belong to the human species equipped with the talent of farsightedness.