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I've noticed that I have days on some of my feeder sites that my GA numbers stay about the same, but my raw stats from the server will take a huge spike. I can match that up with cloudflare's stats, and it also shows a spike.
My assumption has always been that GA gives me a clearer number that actually represents surfers on the site, and filters most of the bot traffic out. Where as my server stats, and the CF stats are showing purley raw numbers, so it includes all the bot traffic along with normal surfers.
I think that would be in line with what you are saying, since your revenue doesn't change, just the number of raw hits/impressions.
Maybe they are getting an influx of one of the new assholes trying out a traffic bot to see if they can fool the systems?? Or a traffic bot that has gone off the rails and is running amok??
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