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The next new industry trend....
I see a new trend popping up... I keep telling everyone our industry is no longer about traffic, and all about information. The next step is taking place right now.
In the near future... When you visit a website, they will know who you are - and how to reach you. Everyone is tracking your IP address, information about your PC, your email, your phone number, etc... When you hit their website they know who you are.... And when you didn't make a purchase they can send you an email with a coupon.
Something similar happened to me last night... I was on Facebook and mentioned the word "Dell" and thirty seconds later a Dell Support chat box opened up...
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