Originally Posted by rowan

Recently my news feed has been littered with "Popular on Facebook" posts which are basically trending clickbaity viral videos that have nothing whatsoever to do with my friends, groups or pages.

Facebook is progressively becoming more and more derpy. The question is, whether it's changing to match the increasing idiocy of its userbase, or whether the users are being dragged down in a race to the bottom.

There's a good chance that peppering news feeds with random viral videos will improve engagement, and therefore revenue... but it almost seems like desperation.