Quote:
Originally Posted by NewNick
Thats not entirely true.
If you have a strong brand in a niche market the Chinese will buy. BMW, Jaguar, Land Rover, Porsche, Ferrari etc China is their biggest market. It used to be the US.
However if your brand is not aspirational for the Chinese car buyer, and you are competing on price with local manufacturers, then you will need a cost of production and delivery at least as low as the local product.
The same applies in lots of product areas. The wealthy Chinese love luxury western brands. The Chinese who have to get value for money do not.
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Where does BMW make the cars they sell in China ? ;)
https://www.wsj.com/articles/bmw-to-...eal-1539233722
Jaguar Land Rover
https://www.bbc.com/news/av/uk-engla...ins-production
Even Volvo...
https://www.motor1.com/news/241866/c...r-than-europe/
As for Chinese wanting value for money, fake vs real, really I don't see that, the Chinese very much do want the real deal, nearly every single brand dependant product "think Gucci" now has China listed as their major market... the fake stuff is for Americans and us whities..