Originally Posted by lezinterracial

Always a risk, putting the CEO out there to sell the product. But it worked for them.

Funny seeing people say they are switching to Dollar Shave Club. Dollar Shave Club is now owned by Unilever. Unilever owns Ben and Jerrys. Which made "Pecan Resist" ice cream.

I don't think the threats of boycotts work anymore with big companies.

This could be part of another move. Maybe already have an ultra-masculine commercial in the works. It would be genius to have the Black Rifle Coffee guys do a Gillette commercial.