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Originally Posted by incredibleworkethic
Thanks so much for giving back. I appreciate this kind of stuff. 
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Thank you very much for your kind words, download the spreadsheet, use the tool and as I said in the post if you are interested to expand the tutorial further let me know, example if you are buying traffic per click and banners on a CPM basis how do you know which one is working better? how to optimize your paying campaigns for each metric, how can you leverage the assets you already have to create more traffic etc...