What's fucked up is that he didn't take time enough to know who he's talking about...and he should already know who the CEO of Apple is anyway, even without a briefing.
Even more fucked up is that he lied about it when there's video/audio evidence of him saying it.
Thirdly...the people who say "who cares?" might be the worst part of the whole thing.
If he can't get the little things right, how the fuck is he supposed to get the complicated stuff right?
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