04-02-2019, 05:36 AM
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Videochat Solutions
Industry Role:
Join Date: Aug 2004
Location: Canada
Posts: 48,573
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The Impossible Burger: 0% Beef.
Burger King is testing out an Impossible Whopper. This is why
Quote:
The burger chain announced on Monday that it is testing out Impossible Whoppers, made with plant-based patties from Impossible Foods, in 59 locations in and around St. Louis. If all goes well, Burger King will roll out the Impossible Whopper nationally.
Going meatless provides health benefits. The Impossible Whopper has slightly fewer calories than the original, beef-based Whopper, and is very low in cholesterol and has zero trans fats.
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The Impossible Whopper is supposed to taste just like Burger King's regular Whopper. Unlike veggie burgers, Impossible burger patties are designed to mimic the look and texture of meat when cooked. The plant protein startup recently revealed a new recipe, designed to look and taste even more like meat. That version is being used in Burger King's Impossible Whoppers.
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Impossible products are served at nearly 6,000 US restaurants — including White Castle and Fatburger locations — right now, but the Burger King partnership is a "milestone" for the company, said Impossible Foods COO and CFO David Lee.
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Who story at https://www.cnn.com/2019/04/01/busin...ers/index.html
Would you try one? |
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