Quote:
Originally Posted by jezz87
Hey, i did some test traffic purchase on Eroadvertising.
These are the facts :
Spendings :
Today € 7.75
Yesterday € 20.10
This Week € 27.85
Unique pageviews from Google Analytics on the advertised landing page :
127
I targeted only premium countries :
Belgium
Cyprus
Denmark
Ireland
Italy
Choose your traffic type Web
Select operating systems Windows 10, Windows 2000, Windows 7, Windows 8, Windows 8.1
Select browsers Chrome
Select browser languages All browser languages
Select website languages English
CPC bid €0.05
Position 48
So basically 127 uniques for €27.85 that's €0.21/unique
When you consider this is probably tube/tgp traffic, that's pretty shitty rate .. i'm guessing huge margins... Needless to say i did not make any sales, on a product that's less than $6.00
This was just a test, i'll throw another €100 there to see how it goes but that looks bad...
What do you guys think ?
(please spare me the "you have to spend $20k before being profitable on traffic purchase" it's a small test i know it, but yet this gives an idea of the price one actually pays)
oh also i'm NOT taking on Eroadvertising, their platform is nice and i'm sure they adapt their rates to every other platforms of that type, this is NOT a thread to devalue Eroadvertising in any way, this is just MY experience. Any constructive feedback will be appreciated.
|
i don´t understand how you can make a decision with 127 clicks from 5 different countries.
also don´t get why you only choose windows OS and chrome browsers
why you select ALL languages in traffic and the website is english.
I assume these are banners you are using - how many different ads did you try ?
also google analytics will not help you a lot to understand what happens here. you need a tracking system and than part all you got in
every ad: per country - per device - per language - per source - and if you are using different landers this is another additional combination
i am pretty sure that you did not even get 1 click per every possible combination yet
as you do not advertise - you play more or less lottery.
just a short maths:
if you run only 5 banners on 2 landingpages ONLY in desktop on ONE OS and in 5 countries on just 100 different sources you need 500.000 clicks to get on every possible combination only 100 clcks.
and here i left out that you split in different OS and browsers.
if you are advertising on a single site and a single spot you have ONE circumstance. if you are running your ad on a network you have as many unique circumstances as spots in the network and this have to be multiplied by EVERY additional filer every additional banner and every additional landingpage.