Quote:
Originally Posted by ZENRA
The problem is how much of your time is it worth to contest a $20 chargeback?
Is the whole process taking you or an employee over 15 minutes? 30 minutes? An hour?
And in many situations the friendly fraud chargebacks may come from a disgruntled former user who probably won't even be coming back.
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10-15 mins of active work per cb from discovery to faxing it off is probably the norm, I use the same premade templates and search tabs for every aspect of the process which really speeds things up plus I really don't get many. maybe I spend 30 mins a month fighting cb's, on a bad month maybe 45 mins
if I was a huge company dealing with a ton of them I'd def pick and choose my battles, but the way I run things it's a time investment worth it to me, esp cuz I really hate thieves and I feel better after I send a dispute off. sometimes my boy does them for me though, so it's free labor and the only cost is his after-work ps3 time
often it's just a dude who didn't bother to check the company billing name in his email records when he read his cc bill, for those dudes it's like 5 mins from start to finish and they tend to return as they know they can expect professionalism in using my sites
each biz def needs their own individual strategy though. just was saying that disputing a cb if one chooses to do so is often successful