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Actually Eat24 did it as well. Those outside large cities may not know them, but they are a pretty popular aggregated delivery service that cultivates a "lazy is good" "no pants" irreverent attitude.
I believe they concluded that is was not profitable for them, and they talked about it, but I'm too lazy to google it for you.
Bottom line is it may happen one day, but mainstream on porn is still very much in its infancy.
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