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This is called "reputation management". I was under the impression that they removed informaiton from the "data" sites. For example, if you do a search for any name you will undoubtably come up with sites that will offer to sell you information about that person. These sites will list and detail court cases, bankruptcies, judgements, etc.... I think these are the sites they remove infomration from. And I am guessing they have a deal in place where they kick back some money to them.
Someone please correct me if I am wrong.
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