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Pop-up/under ads are awful, but the fake download-button ads are the most ridiculous. Think about it. You are on a page to download a demo of some program you want to try, but are tricked into clicking an ad instead. This action takes you away from what you wanted to get, shows you something else you have no interest in, and usually makes it harder to return thanks to pop-ups or other misleading ads. It devalues the fuck out of the original site you were interested in too.
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