Quote:
Originally Posted by KlenTelaris
Yep, any action which disrupt user experience can affect bounce rate, and that is one of seo factors.
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many years ago when browsers and firewalls havenīt been that picky we had an own java application for users to download. we promoted it in the site with a little banner.
the advantage we gave to the users was a secret link to a HQ video that we kept available for a time only for those who had the application.
the application opened a little window on the users desktop with the link information when a new "secret video" was online.
we did NOT promote any 3rd party stuff with this java application - only this "hidden contents" have been promoted.
but what we sold was the adspace on this "secret page" and it was the most wanted and highest paid adspace in the network.
sure it took a while til we had a huge number of users as it was not aggressively promoted - but near to never it was deinstalled and users loved it.
push notification is not used to give the user a service - it is used to send him advertisement. and this is why every push notification send will decrease the number of push subscribers - this is a dumb way of longterm marketing.