Originally Posted by wankawonk

The footers are pretty useless if there's a lot of content on the page (meaning it's not likely the user will scroll down far enough to see them), but they work if you keep the page short and use a "load more" button or some kind of ajax-based paginator

Lately I have been using video sliders from multiple ad networks; they are working better than any other ad format.

On mobile, above-player and below-player work well. On desktop banners just don't work. I haven't found any good use for NTV space; banners suck, natives aren't any better there, chaturbate "online now" widget also doesn't work so well. I think users are just blind to that space these days.

Pops and skims are still great if you use them right. I hide them behind user-agent detection and cookies (don't show them if the user-agent looks like google. Don't show them on the first page view--track this with cookies).

Native ads hidden in your content work well, but not nearly as well as video sliders.

I'm tempted on my new projects to just ignore every ad type besides video sliders, pops, and skims.