The reason is in the article.
Quote:
Pop-Tarts were on Walmart's emergency merchandise list when Hurricane Florence pummeled the Carolinas in 2018. The company's corporate website says that more than 350,000 boxes were sent to stores in the region in advance and after the hurricane.
You can eat Pop-Tarts without toasting them in the event that the power goes out during a storm the toaster pastries were specifically created to be shipped and stored without refrigeration. They are also non-perishable and made to last even if they are sitting in your cabinet or on store shelves for a while.
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I would also guess is that it's a quick and easy snack to give to terrified children.