Quote:
Originally Posted by KlenTelaris
Yes it is, especialy sites which block full access if you use adblock. I dont even know how they figure it out, since i use hosts file to block, not classical browsers extension.
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that is quite easy to find out - you can not dedect the browser extension anyway.
and I personally think that blocking access to a site that make money with ads is just fair.
but OP ist correct with what he complains and the big problem on that is called CPM.
CPM is representing only the impression of an ad. but traffic on a target page needs visitors and visitors come through clicks.
as more aggressive a banner is as higher is the clickrate.
but on the other hand clickrate have nothing to do with conversion rate.
in most cases a high clicked ad have a terrible conversion rate simply because it have to lie to get the click.
a low conversion rate will always lead to the fact that an advertiser can not pay a high price and he will lower the CPM bid.
the publisher reacts by adding more bannerspots that now compete with all others. the high clickrate will be shared between all this fake banners and each ad will receive less clicks and the advertiser have to decrease his bid again.
this is the reason why CPM prices declines since 15 years constantly.
it also leaded to the fact that designers learned how to make high clicked ads but forgot how to create high converting ads.
I can see every day that 90% of all advertisers have no skills in advertising and are focused on a high CTR - wich means that they hope that there are some buyers in a big number of traffic. but this is not called advertising - this is playing lottery.
when i created my network 7 years ago everybody laughed at me because I banned CPM completely and focused on good old fashioned CPC. I did not adapt the coalition for better ads rules - I had them long before CFBA exists and even harder.
the result I see is a constant grow in prices, revenue and results for our publishers.
It may take a bit longer but in this 7 years was not even one year where we stopped to grow.
another big problem is that nearly every network is working with RTB.
everybody is selling every spot from every network and it is not possible that a trafficseller even knows the website where he sells an impression right now - he also does not know how many spots are on this page and who the owner of this website is.
this opens big doors for fraud and the here mentioned experience.
my way is a complete different and i have no intention to become the biggest network on the planet. I am pretty sure that the money will go to where it makes sense and profit - with other words: back to the roots.
the complete advertising industry, online and offline is not based on the numbers of ads a user sees - it is not based on the numbers of clicks being sold - it is simply based on the consumption that is caused through advertising.
and one thing that every good salesman should know is that TRUST is the most important factor to make a sale.