Quote:
Originally Posted by thommy
your circle does not make sense as more ads will not help when they are blocked.
you just show more ads to users with no blocker and that leads to
1. less clicks for CPM advertisers - followed by lower price
2. more users getting annoyed and installing an adblocker
what you say is the same as:
i wanted to rob him and would only hit him if he would not have a gun - so i shot him.
to get around adblockers is not such a big deal - but if you do it to annoy than with the banners - it leads to a cat an mouse game.
if you go around adblockers and show users that there is nothing that is annoying they will not even try to block your anti adblocking.
apart from that adblockers are not such a big topic anymore since every big newssite force users to deactivate them. this is so boring that many users have already switched them off.
the numbers of adblocker users are actually decreasing since coalition for better ads and harder chrome restrictions.
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from a strictly objective POV, you're correct in that his circle doesn't make sense.
but there's plenty of webmasters who use this flawed logic. same for Google's new guidelines especially re: pops. less pops? ok, more banners and more aggressive pre-rolls, etc., then.