Originally Posted by Paul Markham

The difference between offline and online porn shows is online was unwilling to allow customers into shows while offline welcomed them. So offline shows were huge and online shows small. At the same time and location.

Offline were doing deals talking business and making more money than online because of this.

Letting in the general public was a great boost, charging them reduced stands cost, allowed companies to promote themselves to customers, showed off models to customers, gave the press an excuse to cover the event even to the extent of TV media turning up.

Trade only days and areas allowed business to be done. We thought it better to exclude the public. This resulted in Brussels offline shows being bigger than Vegas online shows. Anyone suggesting the offline companies were spending money to look cool is more stupid than I thought. We were kings at wasting money to look cool.

Anyone suggesting business isn't done at night in the bar is also stupid. Every trade show has a hotel designated for the trade, so deals can be done.