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A conversion is simply a defined goal/action that is completed. (and everyone has their own goals they count as a conversion)
For example:
*You hit the trackable link, go to a lander, and have a lead form. The data gets entered and submitted... That's a conversion.
*You hit the trackable link, go to a lander, and register for their email list... That's a conversion.
*You hit the trackable link, go to a lander, products are there and something is bought...that's a conversion
*You hit the trackable link, go to a lander and register for the site (probably free)...that's a conversion. (going from a free member to a paid membership could also be counted as a conversion, based on the goals you established)
Measuring and Tracking, well that's NATS or NATS for Networks silly ;)
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