I see what you guys mean, however, what happens before the user turns into cash? Are there stages? Are there steps in which a drop happens which you can refine?
I'll give you an example from a clipsite I was testing. Once I decided to make a test purchase, the redirection to a payment gateway page and the error of processing completely killed the conversion. I'm not assuming a regular user will contact the clipsite, or the credit company as to why they are being denied from purchasing on an adult site
My experience with vanilla e-commerce and tourism is that there are micro stages before turning traffic into $$$, and that understanding these stages is no less important than bringing in traffic. John Nats understands my approach