Quote:
Originally Posted by danep
So the only action of value to your business is when someone spends money on your website? I'm not criticizing, I'm simply asking as a novice.
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This depends on what KIND of site you are talking about. A paysite? Then yes, the only "conversion" that matters is money going into your account (sales), whether they be $1 trial, full membership, etc.
But if you are re-directing traffic, selling traffic, selling ad impressions, etc - then no, the term "conversion" would not so much apply. Or rather, would mean a banner impression, or a click though on a banner or text link, type-ins to the URL advertised, etc. So it's not about 'sales' on those kinds of sites. At least not for the site owner. The advertiser will have a different definition of "conversion" which would probably include sales of some product, like cams, dating or dick pills.