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Originally Posted by Ferus
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The traffic quality is important too.
Today I received an email from CJ.com with an interesting study that I want to share with GFY.
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Does affiliate marketing add incremental value?
To find the answer, the CJ Affiliate Data Science team harnessed transaction data, customer profiles, client CRM data, and site visit analytics to pull off the largest affiliate incrementality study ever conducted.
Our findings prove that affiliate adds incremental value to the marketing mix, to the tune of:
46% Higher Shopper to Customer Conversion Rate
29% Higher Spend Per Customer
88% Higher Amount of Revenue Per Shopper
Excited to learn more?
With more than 21 million retail consumers and 5.5 million transactions analyzed, the results are clear. Check out the full Affiliate Incrementality Study to see the impact that affiliate has on key performance metrics.
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