Quote:
Originally Posted by JSWENSON
Anyone remember the old PM bullshit of asking this question in 10,000 ways...
"What's more important, content or traffic?"
Then arguing with anyone that said traffic. Still got my traffic and still making money, how bout you guys?  |
I argued it was traffic. If you have traffic you can sell anything....
However, these days it's all changed. It's about information. A click is a click, and it's only worth one click. An email address is... Countless amounts of clicks. If I get your email address, I can send you email every day until the cows come home.
At YNOT Mail we have a lot of large customers and it's amazing what they do. They can segment things out so that they know exactly what you like.... They track what you opened, and what you clicked through on... You might have signed up to a list for lesbians but surprise you clicked on a link for gay men so maybe there is something you didn't want to tell us, so now you are on a list for gay porn. Or maybe you signed up for a Republican email list but you keep clicking on Democrat stuff so they will send you that from now on.