Quote:
Originally Posted by Rochard
I argued it was traffic. If you have traffic you can sell anything....
However, these days it's all changed. It's about information. A click is a click, and it's only worth one click. An email address is... Countless amounts of clicks. If I get your email address, I can send you email every day until the cows come home.
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correct - but to get on this emailadress it starts with ..... A CLICK
Quote:
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At YNOT Mail we have a lot of large customers and it's amazing what they do. They can segment things out so that they know exactly what you like.... They track what you opened, and what you clicked through on... You might have signed up to a list for lesbians but surprise you clicked on a link for gay men so maybe there is something you didn't want to tell us, so now you are on a list for gay porn. Or maybe you signed up for a Republican email list but you keep clicking on Democrat stuff so they will send you that from now on.
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correct but not new
emailmarketing was always a great tool if you understand it.
and yes the new generation of marketers indeed knows the value of this emailadress
in the meantime. when they sell a product or get a signup it is the emailadress, the phonenumer or the whatsapp contact that makes ist so valuable.
but this is something that paul can not adapt because he do not even understand it.
he does not even know the difference between CPM and CPC and he thinks that an adimpression is a visit and if you ask him what eCPA is he will possibly tell you it is a new political party and ROI is the brother of Siegfried.