Quote:
Originally Posted by Rochard
I argued it was traffic. If you have traffic you can sell anything....
However, these days it's all changed. It's about information. A click is a click, and it's only worth one click. An email address is... Countless amounts of clicks. If I get your email address, I can send you email every day until the cows come home.
At YNOT Mail we have a lot of large customers and it's amazing what they do. They can segment things out so that they know exactly what you like.... They track what you opened, and what you clicked through on... You might have signed up to a list for lesbians but surprise you clicked on a link for gay men so maybe there is something you didn't want to tell us, so now you are on a list for gay porn. Or maybe you signed up for a Republican email list but you keep clicking on Democrat stuff so they will send you that from now on.
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If you have traffic, which you get by using text, webmaster techniques, emails. Then without content it clicks away, without good content it's not interested on clicking a link to a tour and without a good tour you'll sell nothing.
Countless clicks aren't making any money unless there is content to convert it into visits then buys.
What's the conversion ratio on emails? 0-100,000. Conversions come with content, the better the content the more conversions and getting good content is the hard part, costs, skills, experience.
Why people still debate this in the time of Tubes shows they haven't adapted, still stuck in the times pre 2000; Tubes only get 1 billion a day because they have content.