Quote:
Originally Posted by Paul Markham
All we needed was for someone to organise affiliates, drive traffic and work with us on the design of the site and the content we shot. Once they prove there is a six figure profit in a paysite, we drop shooting for magazines. Not that shooting for them had any effect online. As many remember the magazines didn't understand the Internet so weren't any threat.
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This is it Paul. To answer the question of the thread "How should we have adapted"? THIS.
All we need is someone to drive traffic, design the site, organize affiliates....basically all the things you should have learned how to do yourself. But, being older and established in print, these new skills were, like a Baby Boomer trying to figure out a Blackberry, beyond you.
Back 10-15 years ago you could have easily reached six figs (profit) if you had done the above. Rebills were strong back then so it was relatively easy (compared to today) to build a Membership base. The above is basically what it means to be a Program Owner (not an affiliate) and you were not interested, couldn't see the profit potential, the skills were above your competence level and then there's that photographer's superior attitude. LOL
Enjoy your retirement Paul and stop looking back.
