Quote:
Originally Posted by KlenTelaris
Interesting, could rel=sponsored be seen as "legit paid backlink" ?
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well possibly yes and that would be quite cool.
it is not forbidden to pay for advertising and a paid link is nothing else than that.
so with rel="sponsored" the site that set this link shows that there was something in exchange BUT as long as it is not rel="nofollow sponsored" it shows also that it is a
relevant information that can be seen as part of the content where the link shows up.
so rel="sponsored" tells google only that you got something in exchange BUT you stand for it
rel="nofollow sponsored" says that you are young and need the money :-)
actually outgoing links are misinterpreted also.
I have a lot of sites in the SERPS that do ONLY have outgoing links and nothing else but NO incoming links.
It is all a question of sense. If a link makes sense it can help the site that is giving the link more than the site that is receiving the link.
I have really NEVER believed in the most SEO-tricks. I have NEVER tried to hide my network, using different class A and B networks - I was even linking reciprocally and all that stuff that is a "NOGO" if you follow the usual SEO guidelines.
I always played with open cards to Google and focused on logic, machine readability, data sorting, categorization and additional content information. I used search console and tried to deeply understand analytics - thatīs all.