Quote:
Originally Posted by Paul Markham
If you were a one man band and couldn't afford to hire experts in their different fields.
The problem with the Internet is people who could do the "design, build, maintain a computer, build a website (leaning HTML, server management), get the traffic, then do the marketing, and then handle the affiliates" thought they were skilled pornographers.
Owning the right camera doesn't mean one can shoot content that will convert surfers. Same as owning the right computer doesn't mean you can use it.
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When "experts in their field" expect a disproportionate amount of the overall revenue, one is forced to lean towards being the best one man band they can be.
I've always preferred working my ass off in all the various fields than paying exorbitant compensation to middlemen. I was already proficient with the cameras, post-editing and most aspects of production...meanwhile my wife self-taught herself to html-code while I designed all the web graphics.
The only aspect we third-party contracted was webhosting. And eventually we took that over ourselves.
Marketing was primarily our achilles heel. We did a LOT of marketing and promotion, but we weren't as proficient as we could've been. That was the only area we regret not contracting out.