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General suggestions, not a critique of any one site:
*Send a weekly newsletter showing off new updates
*Have a clear place on your homepage that shows future updates
*Make your site a place surfers feel at home at (ie, make it feel like someone actually operates it and cares for it rather than a barren wasteland of content)
*Answer customer support emails immediately including cancellation requests sent this way. Be helpful and courteous. Don’t argue with subscribers ever. If they’re abusive, just ignore them.
*People who cancel should not be hated. We all have our reasons and if you provide good content on a fast, easy to use site, they’ll probably be back in the future.
*Keep track of when a previous subscriber comes back. You may notice that a sizable % of your ‘new’ signups are repeaters.
*Take note of when cancellations are higher. Does a certain type of content result in a higher amount? Does adding a certain type of content reduce cancellations?
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