Quote:
Originally Posted by lavish_
Thanks everyone for the great advice on this thread.
The general consensus I'm understanding (for my situation) is that I should change the free trial to a $1.00 trial, that way I can weed out the declined transactions upfront.
If anyone else has any other advice / experience regarding this, please let me know!
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Limited trials are your priority. Even with $1 trials, you'll still get hammered by bad cards and people leeching your content. I have tested on my site many times with limited vs unlimited trials. Unlimited trials fail to convert. Do not offer trials until you can limit access.
You get penalized heavily for chargebacks. The $1 trials help mitigate the stolen card issue that you get with free trials, but if your site is small and your traffic isn't dirty (from back offers or popups), most of your users are not arriving with stolen cards, ready to bang you. There's no real penalty for decline transactions except for the nominal gateway fee of a few cents.
Even big websites working with IPSPs - for example, BLACKED.com and EPOCH - try $4.95 trials and build up a good transaction history before attempting $1 trials.
In summary:
1. in your member management and CMS, create a class of users for trials who have limited/restricted content
2. Try $4.95 trials first
3. Then try $1 trials
my experience: netvideogirls, femjoy, joymii, badoink, wellhello