The job of an affiliate is to attract people already looking for a product and direct them to a products seller. So far affiliates have praised their role in doing just that as if it's vitally important to the industry.
In porn without image content of some kind it's hard to to send those people onto a site unless it's a review site based on the content in the site. More often content is used to persuade the surfer to visit the site and look at what it offers and make their own mind up. Ratios tell you how good affiliates are. How many views do they need to create one sale? In the days of TGPs it was anything between 500 and 1,000 views to get a sale. So they're not in charge of anything. Today JT admitted he got 1-35,000 views to get a sale on a tube. His content is a cut above a lot of others.
Ratios won't improve by finding more surfers, they will only improve by finding better content. That's been the way of porn for decades and is still the way.
Should Thommy or JSWENSON post links to prove me wrong, be sure to quote them so I can see where I'm wrong. While they babble on I have more important things to do than read their dribble.
|