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Originally Posted by The Porn Nerd
How do you pay for the content from outside producers?
I send them money via PayPal or credit card.
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You send them money before you puttheir content online or after and a split of what you take?
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Are these content owners people with thriving sites or ones who no longer can be bothered?
Both. Some have stopped shooting but have a library of content they want to monetize while others film but do so in non-English speaking territories and want a 'western' or English-speaking online presence. Win-win.
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So mostly people who no longer find it profitable to send their own traffic. You putting their content into a huge bundle allows them to make some money.
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Are you willing to take anything and send traffic to it which all converts in a similar ratio?
This is called the 'testing phase' where you send traffic to a new site and see if it converts. If it does not then you play around with the design a few times. If it still does not convert then yes you move on. Understand also that not every site converts 'in a similar ratio'.
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So the content determines the sales and therefore the traffic. Why don't you agree with me from the beginning. Content is king. Because if traffic was,just sending it would determine sales.
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So here's the thing Paul: sometimes you simply cannot tell what will convert until you throw traffic at it and it doesn't matter what I think is 'quality content' or not. I had a site recently with some of the best 4K content I have ever seen. Beautifully shot, incredible lighting, music and editing. The girls were gorgeous. The site name (which I always create) was stellar. Guess what? We did a sale or two a week until after two years the guy pulled the site.
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So something about the content turned viewers off and you're not able to see it and assume everyone isn't able to see it. Send me a link and maybe I can tell you why it turns people off. Because the viewers need more than being sent to a site to make them buy, you just can't see what they can and assume everyone couldn't. But surfers can. Agreeing with me once again content is king.
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Now at the same exact time I launched what I considered to be pure shit content. Old, SD, big '80's-style hair, bad lighting, fake-looking MILFs and burned-out crack whores. Guess what? It's one of my most consistent sites, selling about 20 full Memberships (no trials) a week. So go figure. This is why you always test, test, test.
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Agreeing with me once again content is king.
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Will you keep sending traffic to sites that don't convert?
Obviously not - but here's something I have noticed, which is why I do not give up too quickly on a new site: for whatever reason there seems to be what I call "Internet lag time". Meaning, sometimes you send traffic to a site for months and it converts like shit (or not at all). But then suddenly, magically, it begins to convert! Sometimes a slow build until it reaches a plateau and other times ZOOM out of nowhere. Of course, it may never convert well like the example above. But these days my time frame for working a site has grown to over a year minimum before I deem it a 'failure' or not worth my time.
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Agreeing with me once again content is king.
Content is the deciding factor in whether a site converts, affiliates send traffic and the business makes money.
PN does agree with me content is king. Throwing more traffic at a site that has bad content doesn't solve the situation. Getting better content does solve the situation.