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Most of you agree with PN that sending traffic doesn't determine the success or failure of a site. Upgrading the content does determine the success or failure of a site, so long as you don't over spend on the content.
That's the cruncher. Since day one the Internet has largely been unable to pay what offline pays for content.The exceptions are those with in house content producers usually partners or bosses. No one paid consistently what magazines or DVD companies paid for the product. Until online killed off offline and removed the option.
Unless you pay the top producers the right money you will never get the content needed to turn a surfer into a member, get him to stay a member and to return. Just sending more traffic doesn't change the situation.
Today who works at sending traffic to sites that don't convert, who works at sending traffic to porn sites like they did in 2006. What's changed? Tubes have arrived with 100,000s of free videos and the traffic followed the content.
If traffic were king, content would still get the same traffic, still convert the same and you wouldn't be changing how you work.
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