I:89 is not bad. Mine's worse than that.
Ratios are hard to compare because we don't know if Mr Pheer's 1:4 (which could have been filtered many times) is the same as OP's 1:89 (which could be raw clicks from banner to program landing page).
Are we comparing niche SEO traffic to geneal adult etc... ?
A good ratio depends on many variables.
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