Originally Posted by BigFurry

One of the tasks of the affiliate manager would be actually to GET you affiliates. They'll also have to talk to them, find out what they want and what their problems are. If he can deliver them these things, they'll send you more traffic and sales. The affiliate manager has to cooperate with your developer and you to set up partnerships/tours/promo tools/etc. Solve the problems that come up, to get more traffic and better conversions.
Most affiliate managers are not developers, you'll need someone who knows business/marketing, is good with people, and has a little tech knowledge. The best is if they're already in the industry and have a good reputation.

If you're building a phone sex affiliate program it's a different story, many of the things above might not apply. The tools/platforms for paysite affiliate programs might not work. Most of the affiliates promoting phone sex won't be the same who promote paysites/cam sites. I don't think there are too many phone sex affiliate programs to choose from (just guessing). So you might actually have it easier and have a great chance of attracting big affiliates who have phone sex traffic.